What/Who is the media?
Media refers to the various bodies which disseminate
information to the public using differing mediums of communication, such as TV,
radio and press. Collectively they are called media.
Journalists, reporters, columnists and others are
practitioners of the field.
What is the role of the media in
the Elections?
To provide accurate, timely and relevant information about
parties, policies, candidates and the election process itself so that voters
can make an informed choice. The media must also report fairly on what the
voters view as their biggest issues and concerns, so that public opinion is
expressed.
What are the laws governing the
conduct of media in
The Press
Union of Liberia (PUL) has issued a Code of Conduct that states that any
journalist or media institution found in reckless violation of the provided by
the Code of Conduct or who engages in reporting that will negatively impact the
election process, will be condemned in a statement issued by the PUL. The Union
shall also institute other measures to sanction violators.
How does the media report in a
trustworthy and accurate manner?
The quality of reporting is evidenced by the facts provided,
sources quoted and the relevance of information. The media has an ethical
responsibility to verify that all documents they present to the public are
accurate, though these ethics are not practiced by all media practitioners.
How does media avoid biased
reporting?
Bias is when there is leaning toward or against a
candidate/party. Media avoid bias and provide balanced reporting by; providing
equal coverage to all parties/candidates and not just favorites, by not under
reporting incidents or events which may have negative consequences for
candidates/ political parties, and by basing reports on facts, not on opinion
or hearsay.
What is the role of the media
after the Elections?
Following the election the media must; report on the outcome
of the elections, review the process retrospectively, report on the composition
of the new government, and on the mandates and policies of the new legislative
bodies. The media must also reflect public opinion of the outcome of the
election; credibility of counting, acceptance of results, and the direction the
country takes with new leadership.